This privacy policy explains how we collect, process and protect personal data when you visit this website. We are committed to safeguarding your privacy in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations 2003 (PECR).
Who We Are
This website publishes independent editorial content about ante-post betting on UK horse racing. We are an informational resource and do not operate as a bookmaker, betting exchange, or financial services provider. We do not process bets, handle customer funds, or maintain betting accounts.
What Data We Collect
When you visit this website, we may collect the following categories of data:
Automatically collected data: your IP address, browser type and version, operating system, referring URL, pages visited, time and date of access, and approximate geographic location derived from your IP address. This data is collected through server logs and analytics tools.
Cookie data: information stored by cookies and similar technologies placed on your device. Details of which cookies we use and their purposes are set out in our Cookie Policy.
We do not collect names, email addresses, payment information, or any other directly identifying personal data unless you voluntarily provide it — for example, by contacting us through a published channel.
How We Use Your Data
We use the data we collect for the following purposes:
To understand how visitors use our website, which pages are most popular, and how we can improve the content and user experience. To monitor the technical performance of the website and identify errors or security issues. To comply with legal obligations, including responding to lawful requests from authorities.
We do not use your data for personalised advertising, profiling, automated decision-making, or direct marketing.
Legal Basis for Processing
Under UK GDPR, we process personal data on the following legal bases:
Legitimate interests (Article 6(1)(f)): we have a legitimate interest in understanding website traffic patterns and maintaining site security. We have assessed that this processing does not override your rights and freedoms.
Consent (Article 6(1)(a)): where we use non-essential cookies or analytics tools, we obtain your consent before placing these on your device, in accordance with PECR.
Data Sharing
We do not sell, rent, or trade your personal data to third parties. We may share anonymised, aggregated data with analytics providers for the purpose of understanding site performance. Where we use third-party services (such as web hosting or analytics), those providers process data on our behalf under data processing agreements that comply with UK GDPR requirements.
Data Retention
Server logs are retained for no longer than 12 months before being deleted. Analytics data is retained in aggregated, anonymised form. If you contact us directly, any personal data you provide is retained only for as long as necessary to respond to your enquiry, after which it is deleted.
Your Rights
Under UK GDPR, you have the following rights in relation to your personal data: the right of access — to obtain a copy of the data we hold about you; the right to rectification — to correct inaccurate data; the right to erasure — to request deletion of your data where there is no compelling reason for continued processing; the right to restrict processing; the right to data portability; and the right to object to processing based on legitimate interests.
To exercise any of these rights, please contact us using the details on this website. We will respond within one month of receiving your request, as required by law.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s supervisory authority for data protection. The ICO can be contacted at ico.org.uk.
International Transfers
Where data is processed by third-party services based outside the United Kingdom, we ensure that appropriate safeguards are in place, such as standard contractual clauses approved by the UK Government, or adequacy decisions under UK GDPR.
Children’s Privacy
This website is not intended for individuals under the age of 18. We do not knowingly collect personal data from children. The subject matter of this website — betting on horse racing — is a regulated activity restricted to adults aged 18 and over in the United Kingdom.
Changes to This Policy
We may update this privacy policy from time to time to reflect changes in our practices or in applicable law. The date at the top of this page indicates when the policy was last revised. We encourage you to review this page periodically.